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What do you mean by Purpose?
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Most organizations like to think of purpose as another word for vision or mission. For us, purpose is a healthy pride that is born through meaningful contribution and clarity of direction. While generic and vague mission statements fail to truly motivate and guide teams at every level, a clear purpose creates real meaning and impact that drives results.
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Pronounced Purpose: Profoundly Practical
Boost teamwork, identify priorities and perform with excellence in the face of daily friction and complexity. This is what a well-crafted purpose statement can do for you and your organization. A clear purpose is the answer to the question “What will make us proud?” and gives context to every task, simple or complex. It’s both strategic and tactical. It’s practical.
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Resolve Conflict, Gain Traction
You want everyone in your company to be on the same page and pull in the same direction? Then developing a powerful purpose statement is non-negotiable. I see organizations mistake purpose for financial and strategic objectives all the time, causing conflict and confusion when teams need to execute. Purpose is the pact that breeds partnership in progress.
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A clear purpose is the answer to the question ‘What will make us proud?’ and gives context to every task, simple or complex.
![bottom-quote-90x65 quotation mark](https://laurastone.com/wp-content/uploads/bottom-quote-90x65-1.png)
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![8758535 lone person looking out onto a vast sea](https://laurastone.com/wp-content/uploads/8758535-scaled.jpeg)
Your Pathway to Purpose
Are you ready to infuse your organization with pride, accountability and direction? This might seem like a daunting task. Luckily, I spent decades getting this process down to a science that is not only manageable and predictable but also measurable in results. It only takes one click to fire-up that engine for change.
![8758535 lone person looking out onto a vast sea](https://laurastone.com/wp-content/uploads/8758535-scaled.jpeg)
Have a Catalytic Conversation
Change isn't always easy, but it can start right now.