What do you mean by Purpose?
Most organizations like to think of purpose as another word for vision or mission. For us, purpose is a healthy pride that is born through meaningful contribution and clarity of direction. While generic and vague mission statements fail to truly motivate and guide teams at every level, a clear purpose creates real meaning and impact that drives results.
Pronounced Purpose: Profoundly Practical
Boost teamwork, identify priorities and perform with excellence in the face of daily friction and complexity. This is what a well-crafted purpose statement can do for you and your organization. A clear purpose is the answer to the question “What will make us proud?” and gives context to every task, simple or complex. It’s both strategic and tactical. It’s practical.
Resolve Conflict, Gain Traction
You want everyone in your company to be on the same page and pull in the same direction? Then developing a powerful purpose statement is non-negotiable. I see organizations mistake purpose for financial and strategic objectives all the time, causing conflict and confusion when teams need to execute. Purpose is the pact that breeds partnership in progress.
A clear purpose is the answer to the question ‘What will make us proud?’ and gives context to every task, simple or complex.
Your Pathway to Purpose
Are you ready to infuse your organization with pride, accountability and direction? This might seem like a daunting task. Luckily, I spent decades getting this process down to a science that is not only manageable and predictable but also measurable in results. It only takes one click to fire-up that engine for change.
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Change isn't always easy, but it can start right now.