How do you know if the purpose statement that you’ve crafted is the right one?

These questions can help you craft a purpose statement that is compelling and cohesive. Refer back to these questions as you work through the process.

• Are you inspired and motivated by this statement?
  
• Does this statement make clear the company’s unique value to each of its key stakeholder groups including customers?
  
• Does this statement distinguish our company from its competitors?
  
• Does this purpose create a distinctive new identity/meaning beyond “A + B”?
  
• Is it crystal clear what has changed?

Ready to get started?

Let’s go!

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