A Pocket Guide to Purpose Series | Volume 3

rowing team illustration

Efforts and courage are no substitutes for purpose and direction. Team Purpose to Performance is the ideal guide on what it takes to embed both into your culture.

Paul Polman, former Unilever CEO, Climate and Equality Campaigner, co-author of Net Positive: How Courageous Companies Thrive By Giving More Than They Take, a Financial Times Business Book of the Year.

“What is the work that only WE can do that will make us proud?”

In this latest entry of the Pocket Guide to Purpose Series, author Laura J. Stone brings her 30+ years of learning, testing, research, amazing client engagements, magic, and reflection to help your team answer this very question.

The Team Purpose to PerformanceTM process is a pressure-tested approach employed by Fortune 500 companies with profound effects. At CVS, it was the catalyst to help eliminate the sale of tobacco products despite their enormous delivery of over $1.5 billion of revenue. At Danone, the Purpose to Performance process helped the global operations team align to become “Best in Class,” elevating their Gartner ranking. At IBM, it helped their outsourcing division make “HR Easy.”

You don’t have to be CVS or IBM in order to do this work. This book is written for teams of all shapes and sizes, and will help you . . .

  • Define the highest level of work that only a team can do together.
  • Clarify the work that leaders ARE meant to do, that is, operate at the highest strategic level possible.
  • Realize everyone’s individual genius and become more decisive and effective.
  • Create a future that will make each team proud and ignite possibility and excitement.

Teams have the power to bring about legacy-making change in their organizations. This book will show you exactly how to make that happen.

Accompanied by delightful, evocative illustrations from Taylor Wright, Team Purpose to Performance unveils a new, more robust definition of purpose while walking your team through a drafting of their purpose statement, tackling paradoxes and problem statements, and showing you and your team exactly how you can keep the positive momentum going. 

Laura J. Stone works with executives, teams and high-potential leaders to increase their strategic and stakeholder impact so that they can achieve results that make them proud. Her clients include Danone, TJX, Bacardi, Unilever, CVS, Iron Mountain, IBM, Pfizer, Fidelity and Toyota.


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Don’t settle for average. Unlock the power of your team!