
Team Purpose to Performance
The Catalytic Process for Legacy-Making Lasting Change

Hi, I am Laura, the author of Team Purpose to Performance.
I’ve spent years helping companies like CVS, Danone, TJX, and others leverage the power of team purpose to bring about amazing results. And with this gem of a book in your hands, you can do the same, whether you’re a Fortune 100 company or not.
I wrote Team Purpose to Performance to help you lead your team to realize their purpose and proudly do the work that only you can do together.
Like the process itself, the book is designed with your brain in mind. The colorful, fun illustrations will keep your team engaged and better position them to absorb and follow the step-by-step guidance. I’m proud of this work and believe it will truly help your team achieve success.
If you or someone you know faces these challenges . . .
- Team members represent their own function for report outs, remaining in silos, and only working at a fraction of their potential.
- Leaders do the work of their people because it is where they feel most knowledgeable and comfortable and have been rewarded for it.
- The team looks to the team leader for decisions, most likely unwittingly abdicating their own leadership responsibilities.
- The team is limited by the past, focusing on the old ways. Moreover, the team dynamic is static, and dominated by fixed mindsets, checking boxes, and order taking.
Then buy the book . . .

Here is what people are saying…
Efforts and courage are no substitutes for purpose and direction. Team Purpose to Performance is the ideal guide on what it takes to embed both into your culture. It pays.
Paul Polman, former Unilever CEO,
Climate and Equality Campaigner, co-author of Net Positive: How Courageous Companies Thrive By Giving More Than They Take, a Financial Times Business Book of the Year.
Don’t confuse the apparent simplicity of the process outlined in this book with the significant benefit of guiding your team through Laura’s approach to finding your Team Purpose to Performance. Enjoy the journey!
Sharon John, President and CEO, Build-A-Bear Workshop
In a world that seems to move faster and faster, our challenges can feel overwhelming and too massive to tackle. This work is such a positive light that breaks down ways to think about AND move through situations to turn them into true opportunities for growth.
Jennifer Brant-Gargan, Chief Information Officer, Bacardi
Laura Stone again lends her authentic gift as a guide to helping us unlock the power of purpose-driven performance. This process works if you work the process. I hope you will enjoy reading this book and work the process with yourself and your team.
Richard Leider, Founder, Inventure, The Purpose Company, and
international bestselling author of The Power of Purpose, Repacking Your Bags, and Life Reimagined
Laura Stone has done it again! In her latest book she has distilled a complex process of developing team purpose into a clear and straightforward approach that any leader and team at any organizational level could successfully implement. Coupled with her many insights about doing this work, her explanation of the power of paradox, and her understanding of sustaining the important work of purpose, this book is a must-read!
Michael Fischer, Former Vice President,
Organizational Development and Talent Management, Sysco
Laura’s new book delves deeper into team dynamics, dealing with a complex topic with her hallmark simplicity. The journey starts from understanding the individual team members, quickly moves on to the development of a collective team purpose. It builds a sense of pride and a unique collective identity, even more so in culturally diverse global teams and even more so when the teams are in the process of rewiring themselves following an organizational transformation. The journey continues into team learning to better articulate problem statements, deal with apparent paradoxes ambidextrously, and work towards collective situations. Laura’s unique ability as a team coach to get into a team’s skin and guide them through this journey helps to span the purpose-to-performance spectrum, manifesting the theory into real business results.
Vikram Agarwal, Chief Operations Officer, Danone
Laura leads with purpose herself, and helps teams identify their true purpose, and leverage that to bring them together and solve critical business problems. I’ve worked with Laura both domestically and internationally, and her method of identifying and leveraging a shared purpose, and focusing on the right outcomes, drives strong business results — every time. And she is a blast to work with!
Mark Griffin, Chief Human Resources Officer, BJ’s Wholesale Club, Inc.
… A fantastic roadmap for creating high-functioning teams and organizations. Team Purpose to Performance offers unique ideas and practical ways to involve each individual, encourage and collaborate across different points of view, and create a shared purpose in the only way that matters, from the heart.
Katherine Sherbrooke, Co-Founder and Former President of Circles, a subsidiary of Sodexo
This book goes beyond theory — it’s a hands-on guide to creating purpose-driven teams that perform at the highest level, grounded in a process I’ve experienced firsthand. Laura’s coaching has made me a better leader and has helped me take teams from good to great. I’ve seen the framework Laura shares in this book work at companies like IBM, CVS, and NorthgateArinso. In Laura’s world, change isn’t just a necessity — it’s an opportunity to create something that truly endures.
Paul Hutchinson, EdD, SVP Enterprise Execution, BECU
When we went through the Team Purpose to Performance process, it did feel like magic. But we knew and discussed often all that we had gained from the work to get there. That was ours to keep. This is for any team that wants to continue to be better. The results will follow.
Donna Sams, Senior Vice President, Information Technology,
Retired, CVS Health
… invaluable to any group of people that was made a team by a distant senior manager and to those senior managers that wonder why sending out that email listing the names of the team members along with some vague goal was not enough to actually set the organization in motion.
David Eveleth, President, CEO and Founder, Trefoil Therapeutics
Though our team had been honest at a surface level, we found the cracks we’d been avoiding as soon as we delved deeper into our company culture, strategic direction, and desired outcomes. With Laura’s guidance, we had a series of brutally honest conversations, which not only brought us to alignment on purpose and direction but also to new levels of trust and mutual connectivity that would serve us through future successes and tough situations.
Elizabeth Napolitano Carlson, Former Head of People & Culture, Accolade Inc.
Team Purpose to Performance is a wonderful guide for moving forward with any team. Each chapter addresses the most prevalent issues teams face as they try to coalesce around a common purpose, create action plans, and move forward. Laura J. Stone’s breadth of experiences with organizations globally is evident in the examples she shares and the solutions she suggests to the most common issues teams face.
NJ Pesci, Former CHRO, Scripps Networks Interactive
In order to maintain and improve team member satisfaction, retention, and attraction, it’s vitally important for businesses today to cut through and cut out meaningless and de-energizing stress created by deadline driven work that is not directly or indirectly aligned with a higher purpose to which team members subscribe. The solution is not necessarily to eliminate the work, but to align it with feelings that energize and empower the people who are doing it, not only reducing stress, but also motivating higher performance levels achieved through positive emotions associated with a higher purpose. I am grateful to Laura for her help in aligning CVS behind such an important purpose.
John Barron, retired Vaccine Czar, CVS
Team Purpose to Performance is a fun read, a visual delight, and a great way to get your team members moving together in a focused, exciting direction. The book provides easy to follow exercises that get team members to open up about what is important to them individually and what they hope they can all accomplish as a team. Filled with tidbits of wisdom gleaned from both theory and practice, the book is easy to digest but goes deep. Pick it up to move your team from disheartened and bored, to excited and ready to go.
Deborah Ancona, The Seley Distinguished Professor of Management at MIT Sloan
and the Founder of the MIT Leadership Center
More about the book . . .
In this latest entry of the Pocket Guide to Purpose Series, author Laura J. Stone brings her 30+ years of learning, testing, research, amazing client engagements, magic, and reflection to help your team answer this very question.
The Team Purpose to Performance™ process is a pressure-tested approach employed by Fortune 500 companies with profound effects as well as the American Hospital Association.
At CVS, it was the catalyst to help eliminate the sale of tobacco products despite its enormous delivery of over $1.5 billion of revenue. At Danone, the Purpose to Performance process helped the global operations team align to become “Best in Class,” elevating their Gartner ranking. At IBM, it helped their outsourcing division make “HR Easy.”
You don’t have to be CVS or IBM to do this work. Teams of all shapes and sizes have the power to bring about legacy-making change in their organizations. This book will show you exactly how to make that happen.

About Laura Stone
Hi! I partner with emerging leaders and their teams to amplify their strategic impact and strengthen stakeholder connections.
Using lessons I taught at Harvard, I will equip you with the skills to focus on what truly matters, foster high performing teams, enable meaningful careers, and results that make you proud.
A partial list of my very cool clients includes Danone, TJX, Bacardi, Unilever, CVS, Iron Mountain, IBM, Pfizer, Fidelity Investments and Toyota.
Looking for more? Book a Call.
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